One of my strengths is that I get passionate about things. And when you’re passionate about something, people follow you, especially if you can articulate the direction it will take, and the ways that it will mean something to them.

What is 'Influence'?

Influence is the ability to change the actions of others in an intentional way [1]. There are two pathways to influence: power (having authority/influence over others) and the skilful use of influence tactics.  Power takes the form of access over important resources, such as information, or being admired and respected within a company. In contrast, skilful use of influence tactics may take a variety of forms.


The three most effective tactics for influencing subordinates, peers, and managers are rational persuasion, inspirational appeal, and consultation [2]. Tactics which are usually less effective include pressure, coalition, and legitimating.

Why is Being Influential Important?


“The truest measure of leadership is influence” – John C. Maxwell

This quote emphasizes how important it is to be able to influence other people’s thinking, behaviours, and actions in order to achieve goals. As an academic, you will need to be a persuasive force to move people in a certain direction. For example, you might have to convince an evaluation panel that your proposal is worthy of funding. Or you might have to deal with sceptical colleagues that try to hold you back. By developing influencing skills, you will be able to more effectively persuade or convince others to support an idea, agenda, or direction. Your eventual aim may be to inspire others to take actions and motivate them towards achieving collective goals.

However, research has shown that women are generally less influential than men [5] . This effect starts early, even observable in children [6]. This may be due to gender stereotyping of women as warm and friendly, whereas men are stereotyped as competent and knowledgeable; as a result, women are sometimes viewed as not having the right to influence others [7]. As a result, when men express opinions or lead discussions they are more likely to be listened to. Women who express competence on a topic may actually lose influence through their likeability taking a hit [8] . In contrast, women who endorse more traditionally feminine attributes – such as valuing relationships and putting others first – are viewed as more persuasive by men, compared to women who do not affirm their femininity [9] . In short, stereotypes may be holding women back from being truly influential and from having others hear and act upon their leadership.

How to Improve your Personal Influence


How, then, can women improve their abilities to influence others? As an academic, it’s important to be able to influence people around you in order to achieve your goals and develop a successful career. The Center for Creative Leadership (2017) has identified the following strategies for improving persuasion and influencing skills [10], [11]:














More Practical Tips


Professor Mark Arthur Reed, a recognized international expert in impact research at Newcastle University, recommends six practical methods that researchers can adopt to make their research more influential [18]:

Develop a structured and systematic strategy for engaging with your key stakeholders.



Be genuine about ensuring that your engagements with others contain something that the other person really wants.



Put yourself in the other person’s shoes to find out what motivates them.

Assess your power:


Think about your levels of situational, social, personal, and transpersonal power and how this impacts your persuasiveness. 

Practice your communication skills


e.g., body language.

Go around or

above obstructive individuals.

Suggested links

Suggested videos 

A TED talk by Shawn King (2016) on how individuals can use positive influence to create change.

A TED talk in which Teresa de Grosbois (2016) identifies several habits of highly influential people that you can use to become influential yourself.

A TED talk by Shawn King (2016) on how individuals can use positive influence to create change.

A TED talk by John Levy (2018), a behavioural scientist who studies human activity, who gives more insight into what makes people influential.

A TED talk by Ron Carucci. Ron has conducted a 10-year longitudinal study, interviewing over 2700 people to find out what it takes to become influential. Hint – it hinges on understanding your business, being a great decision maker, knowing your industry, and forming deep relationships.